Swiss food group Orior recently took a 35% stake in casualfood. The German travel food & beverage specialist sees the partnership as an ideal platform to further develop the company and ramp up expansion. Jason Holland spoke to casualfood Managing Partner Stefan Weber to get the latest on the company’s ambitious growth plans.
Travel food specialist Casualfood has unveiled a new Beans & Barley concept at Berlin-Schönefeld Airport. The Terminal A airside Level 1 outlet offers craft beer and coffee, along with a range of sweet and savoury snacks in a space just under 40sq m.
Yet more innovation: not long after the launch of Brezel Lovers, casualfood is introducing another new concept. The company is opening “Beans & Barley – Crafted Coffee and Beer” at Berlin-Schönefeld Airport, offering customers crafted beer and high-quality speciality coffees around the clock in space of just under 40 square metres. The concept also offers sweet and savoury snacks. Beans & Barley is located air side on Level 1 of Berlin-Schönefeld’s Terminal A, in other words after security. With this new concept, casualfood is expanding its portfolio to twelve food service and store brands with a total of 56 outlets.
As part of a partnership, casualfood GmbH is transferring a 35 per cent stake in the company to ORIOR AG, a Swiss publicly quoted food corporation. In doing so, casualfood is taking its growth to the next level. Over the coming years, the stake will be increased in several tranches. The two founders, Stefan Weber and Michael Weigel, will remain shareholders and managing directors of casualfood. They will continue to pursue the strategic objectives of the last few years.
casualfood embraces innovations: Google Pay has only just been launched in Germany and can already be used as a convenient method of payment at all casualfood stores and restaurants. Payment is made contactlessly using an Android smartphone or a smartwatch. To use Google Pay, all customers need to do is download the corresponding app and add their credit card details.
It all began with a pretzel cart in 2005, and casualfood is now launching its new Brezel Lovers concept at Frankfurt Airport. The new pretzel cart is now airside in Terminal 1, selling all kinds of the world’s favourite to-go food item. There are pretzels of all conceivable varieties and to suit every taste and all dietary requirements – sweet or spicy, plain or with a filling, vegetarian or vegan. It goes without saying that all the pretzels are freshly baked and are topped/filled by hand by casualfood. Everything else at the cart revolves around pretzels too – among other things, there’s a pretzel salad and Snyder’s Honey Mustard & Onion Pretzel Pieces.
The highly prized Hamburg Food Service Award was bestowed upon casualfood as the best national winner last Friday. The annual award presented by the dfv media group recognises especially successful concepts. The second award, in the international category, went to Time Out Market in Portugal. The award ceremony held at Hamburg’s Grand Elysée Hotel was attended by close to 500 people.
The successful GOODMAN & FILIPPO concept continues to go from strength to strength. The company casualfood has just opened its fourth Italo-American deli at Frankfurt Airport, following on from the successful concepts already opened at the airports in Düsseldorf, Cologne Bonn and Ljubljana, Slovenia, since September 2016. In Frankfurt, the approximately 80-square-metre airside eatery offers passengers who have passed through security a direct view of the runway, allowing them to watch planes as they take off and land. The GOODMAN & FILIPPO outlet has space for 31 seated guests and uses the sous-vide method of cooking.