casualfood and Gebr. Heinemann are taking their long-standing partnership to a new level and establishing the 50/50 joint venture “Smartseller”. This involves pooling the two companies’ core competencies to create an attractive offering for small and medium-sized airports. The joint venture offers them an innovative combination of food service and retail – unique food-to-go islands with duty-free and travel value deals. While casualfood brings its travel catering expertise to the table, Gebr. Heinemann is contributing its knowledge of duty-free retail and distribution. This will enable even airports with limited space to become more attractive places for visitors to spend time in the future. The airports will also benefit from holistic, centralised food-service and retail management.
casualfood has just unveiled another new concept at Frankfurt Airport. The “Superfood by NATURAL” pop-up store is aimed at the ever-growing number of people who are careful to eat a healthy diet. With the new concept, casualfood aims to show that it is possible to make healthy fast food to take away. The new takeaway shop is in the airside area of Terminal A and spans 35 square metres.
casualfood is now offering a service specifically for its Chinese guests: they can conveniently pay in all casualfood stores at Frankfurt Airport using the Chinese payment system Alipay. In addition to the payment function, the Alipay app features a marketing channel with special offers for its users as well as a store finder. The technical implementation of Alipay was handled by epay, a specialist in electronic payments and gift cards as well as prepaid solutions, by means of interface integration into the existing Addipos cash register system. Additional casualfood stores at other German airports are set to follow.
First Hermann’s Beer Garden at Berlin Tegel Airport
casualfood just opened its first Hermann’s Beer Garden at Berlin Tegel Airport. The beer garden is located airside, in other words after security, and has 54 seats as well as poseur tables across an area of 125 square metres. It has a stylish glass facade that looks out directly onto the taxiway, allowing the patrons to watch planes take off and land.
Turning what was formerly a retail store into a food service outlet was once inconceivable at airports due to the lack of air extraction systems. But casualfood has come up with a solution: together with their partner they have developed an innovative solution comprising an indirect grill and special recirculating air technology for their new Hermann’s restaurant at Frankfurt Airport. This has been put to use and has passed all the tests and met all of Frankfurt Airport’s stringent specifications. This means up to 250 sausages can now be grilled every hour within a retail space – and without any exhaust air or unpleasant odours. Read more
- Sales up eleven per cent year on year
- New stores and mobile stands opened
- Multiple awards for innovative concepts
- Strong focus on employee development and retention
2018 was another successful year for casualfood: the company finished the year with net sales of €57.3 million, representing year-on-year growth of eleven per cent. Two new concepts were launched in 2018 – Brezel Lovers and Beans & Barley. Several other concepts were relaunched and the successful QUICKER’s stores are due a makeover in 2019. In addition to all this, casualfood is building additional ServiceStore DB shops in conjunction with the railway company Deutsche Bahn. At the same time, the company appreciates the value of its staff and has put extensive employee development and retention programmes in place.
Yet more innovation: not long after the launch of Brezel Lovers, casualfood is introducing another new concept. The company is opening “Beans & Barley – Crafted Coffee and Beer” at Berlin-Schönefeld Airport, offering customers crafted beer and high-quality speciality coffees around the clock in space of just under 40 square metres. The concept also offers sweet and savoury snacks. Beans & Barley is located air side on Level 1 of Berlin-Schönefeld’s Terminal A, in other words after security. With this new concept, casualfood is expanding its portfolio to twelve food service and store brands with a total of 56 outlets.
As part of a partnership, casualfood GmbH is transferring a 35 per cent stake in the company to ORIOR AG, a Swiss publicly quoted food corporation. In doing so, casualfood is taking its growth to the next level. Over the coming years, the stake will be increased in several tranches. The two founders, Stefan Weber and Michael Weigel, will remain shareholders and managing directors of casualfood. They will continue to pursue the strategic objectives of the last few years.
casualfood embraces innovations: Google Pay has only just been launched in Germany and can already be used as a convenient method of payment at all casualfood stores and restaurants. Payment is made contactlessly using an Android smartphone or a smartwatch. To use Google Pay, all customers need to do is download the corresponding app and add their credit card details.